A sales page is a single (usually) long format page that attempts to sell a product or service.
Although the exact format of pages can differ wildly, there’s pretty much a well established and standardised layout in terms of content areas. It usually goes something like this:-
o A pre-headline that’s usually a teaser for the main headline. (Optional)
o The main headline itself.
o A sub-headline. (Optional)
o An introduction to the “story” to whet the readers appetite for more.
o The biggest, bestest benefits and/or features of the product or service.
o Testimonials from previous customers. (Optional)
o A money-back or other guarantee. (Optional)
o A payment section.
o A close and call to action – “Buy Now!” – “Subscribe!” – etc.
o A “P.S.” (Post Script) or several. (Optional)
Many of these are moved about or omitted entirely depending on the site owners preferences.